Matt Czach
Multi-disciplinary designer, people leader and team builder, product leader and strategist.
For over 20 years Matt has been at the front end of developing commercially successful products and has worked in multiple design capacities, across industries and product types. Rooted in tradition Industrial Design Matt鈥檚 career spans brands such as KitchenAid, Yamaha, and Stryker and has evolved to providing user-centered design leadership across customer experiences and modalities to drive competitive brands.
Matt鈥檚 capacities in his last roll as VP, Product Experience and Design included building the foundational architecture and principles for Traeger鈥檚 connected eco-system across the cooking journey. Experience and service design, research design and synthesis, value identification, packaging, instructional, and industrial design collaborated under his leadership resulting in the 2022 launch of a new flagship grill the Timberline XL. RollingStone called the Timberline XL 鈥渢he most elegant grill they ever cooked on regardless of fuel type鈥, it recently won a 2023 Red Dot Design Award, and Forbes calls Traeger 鈥渢he Apple of the outdoor cooking world.鈥
Matt currently operates a strategic design and product leadership consultancy, Handsome Lad Consulting, where he continues to practice the principles of User Centered Design, hypothesizing prototyping and testing experiences across hardware and connected software. Matt lives in Kalamazoo with his Wife Jeni and their two children Lena and Sully.